Missile magazine cover with the logos of 13 MISL teams

Myles Dumas is design director at NAIL Communications, an award-winning creative agency based in Providence, Rhode Island. The company recently created the club identity for Rhode Island’s new USL Championship soccer team, Rhode Island FC . We thought it might be interesting to get his take on the MISL logos or “brand identities” from the 1980-81 season. Here are his lightly edited thoughts.

Overall, 80s logos are quirky and fun, but most are not great logos. The Wichita Wings and the Baltimore Blast mark stand out most to me and are the most iconic. The “Hellions” name was probably the most memorable for me. Looking at the wild variety of type design was a lot of fun. Most of the design nowadays is much more slick and restrained. There was a lot of imagination back then, some of it was successful, most of it was not. It was really fun taking a time machine back to 80s though, thanks for the opportunity.


A blue ship with a soccer ball and the words St. Louis Steamers

St. Louis Steamers

The soccer ball feels totally out of place and looks slapped on the design. The inclusion of a soccer ball is something you see on a ton of these 80s logos — just to make SUPER obvious this is a soccer team. The boat has a little forward momentum which is nice and there’s a bit of a “wave” design happening with the boat hull which is interesting.

Baltimore Blast

Great energy with an iconic and very quirky design. You won’t forget it after you see it once. I used to play for a team named the “Blast” when I was a kid, so I have a bit of nostalgia for that name. The type has a bit of a STAR WARS vibe to it.

Buffalo Stallions logo with a soccer ball, a black horse and a white horse

Buffalo Stallions

The name is tiny and hard to read. The two stallions seems a bit overkill. I think the one stallion that is reared up on its hind legs would have been enough. Again, they use the giant soccer ball that feels like a stuck-on addition.

Chicago Horizons team logo with an orange and yellow rainbow and soccer ball

Chicago Horizons

Definitely retro 70s vibes with the colors and design. A non-traditional name which is interesting

Witchita Wings team logo with styled overlapping W letters

Wichita Wings

Wonder if they got a cease and desist from DC comics? Looks very similar to the Wonder Woman logo. The type is SUPER hard to read.

San Francisco Fog team logo with fog and the golden gate bridge and a soccer ball

San Francisco Fog

Interesting name but this logo is ridiculous. It does everything you shouldn’t do in a logo—all at once. It used images, overly complicated designs and really hard to read type. They really went for it though!

Logo for the Phoenix Inferno with a soccer ball and a sun

Phoenix Inferno

Pretty unimaginative. “PHOENIX” is basically illegible, and they used the same “O” trick twice. Once with a soccer ball and then again with a sun.

Logo of the Denver Avalanche club with a soccer ball

Denver Avalanche

Simple and clean design that has a concept to it (and also a giant soccer ball). The name of the team is actually an avalanche falling down the mountain. The green mountain is confusing though, since avalanches happen on snowy mountains, right

Logo for the Cleveland Force club with a soccer ball and soccer player

Cleveland Force

Not sure what city they are from. The type is interesting but REALLY hard to read. Going with a soccer player as your logo is pretty un-imaginative.

Logo for the Philadelphia Fever club with a stylized human figure

Philadelphia Fever

I think this logo is supposed to be an abstract human form with a soccer ball, but I’m not really sure. That’s never a good sign. It’s a simple shape though and feels more like a crest than a lot of the other teams.

Logo for the Hartford Hellions club with a devil standing on a soccer ball

Hartford Hellions

Fully illustrated logo with some flourishy type. More of illustration than a logo but its got an interesting perspective and a very cool name. You could see this being a very interesting jump off point for a modern redesign.

New York Arrows team logo with a soccer ball

New York Arrows

More really funky type with a giant soccer ball. Not much more to say here.


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